Are you in my tribe?...

Most likely, if you are reading this, you are...

Yesterday I was reading this essay, that led me to this one, and then to this other one. He he he. Hmmm... The second one is probably the best. Taste Tribes it's called, by Joshua Ellis.

It begins with this line in the movie High Fidelity where the main character says that he doesn't like people because of who they are – he likes them because of what they like. And as shallow as you may find it, if you dig a bit deeper you will actually empathize with the idea. I shouldn't talk a lot about the whole thing, since the essay is quite good. So go ahead an read it.

What I'd like to do though, is to discuss it. But then, I need other people who has read it!. He he he. So there you have!. :-P

Nevertheless, I found the idea very interesting, and quite true. It reminds me a little of the Clue Train Manifesto. Power to the people. More than that actually, power is indeed in the people. And we are living in a new world where I can all of a sudden know about a new Italian group because my friend Luna recommended it, or read this book that Sergio has talked about. I am more influenced by people who I have come to respect, and with whom I have come to realize that I share some tastes. This is the new marketing. This is how things will be done. And in this new market quality wins. Read the bit about Britney Spears vs Fisher, you will see what I am talking about.

I hardly ever watch TV now, but my entertainment needs are quite fulfilled because of all the high quality stuff that is in the net. For free. People just giving it away, just probably asking for a donation now and then if you feel like it. And when the stuff is good, people do feel like it, and quite a deal of indies make a very good living with that model.

We are indeed living in interesting times.

Cheers.